How to reduce scamming

Hopefully by now, you will begin to have a understanding of the problems facing ebay buyers
that said, ebay could take a number of actions to help reduce the incidence of scamming and
hence making their site more popular rather than having droves of people leave the system each and every day...

From the Analysis of the 99 cent auction (Success with ebay: 99 cent Auction Part II) and Success with ebay: The 99 cent Auction Part 1 then it follws that if the main reason for shilling is to ensure the seller recoups a fair price for their item which they are selling, then if eBay were to allow a reserve price for all items other than just cars then the buyer would know that firstly they will not get the item for 99 cents and that they need to put in a higher bid. If the seller is to finally make an offer to sell the item to you... Then it is up to the seller to determine if they want to sell the item for that price or not.... this would ultimately lead to a reduction in shilling as the seller will know that they will always get the price they are happy with as well as a reduction in the final and (more realistic) final price.



When a seller starts selling an item at a price lower than the price they want for the item, then the seller is training the ebay buyer to believe that they can get the item for a lower than fair retail price. This impacts the whole ebay community and makes it harder for others to sell similar priced items. This tactic also trains the ebay buyer in believing that they will always get the item for a much lower price and it destroy the market for everyone. The only way to combat this problem is to reaise the price again and even then it will take an additional 4-6 weeks before the ebay buyers start to believe that they must now pay the higher price for the item...

A further strategy which ebay Australia can utilise to reduce fraud and multiple identities, which is utilized in other countries such as US and Germany is to be Verify the identity of the person with a copy of a current utility bill and the current drivers license alternatively sending a snail mail letter to the user and this snail mail letter will contain a code which they need to enter when they log into ebay for the first time....

using one or both of these techniques will minimise the number of id's which fraudsters can generate....

Alas both of these techniques require ebay to put in man hours to process the application and it cannot be automated consequently it will increase the OPEX (operating expenses) and lead to a reduction in profits..


written by Aus eCom Connections

aus eCom Connections - Specialist in SEO Training